What do you think of our product or service?
When the recruiter asks "What do you think of our product or service?", they are testing both your preparation and your critical thinking. A powerful answer goes well beyond a simple "I really like it." The best strategy is to show that you have done your homework: start by mentioning one or two specific strengths you have identified, then follow with a constructive and thoughtful suggestion for improvement. This balanced approach not only proves your genuine interest in the company but also your ability to add value from day one.
Why is this question asked?
Recruiters ask this question for several reasons:
- To test your preparation: They want to know if you have taken the time to research the company and its products or services.
- To assess your ability to give constructive feedback: This shows whether you can analyze and evaluate a product or service critically yet respectfully.
- To check your interest in the company: A candidate who does not know the company's product or service well risks not being fully engaged in the role.
Tips
Be prepared to give a sincere and thoughtful answer. Avoid giving a too-generic response.
What to avoid
Do not give answers that seem prepared or insincere. If you do not have a solid opinion, it is better to be honest than to give a forced answer.
How to structure your answer
1. Show that you have done your research
Before the interview, take time to explore the company's product or service. Visit their website, read reviews, and explore customer testimonials. This will allow you to give a precise and relevant answer.
Concrete example
"I had the opportunity to explore your website and test your application. I found the user interface very intuitive, which is crucial for a product aimed at users who are not technology experts."
2. Be honest and objective
If you genuinely like the product or service, express it clearly. If you have reservations, mention them constructively. For example, you might say that you appreciate certain aspects but suggest improvements.
Tips
Be specific in your answer. Mentioning precise details shows that you have truly studied the product.
graph TD
A[Product knowledge] --> B[Give an honest opinion]
B --> C[Express positive points]
C --> D[Suggest improvements]3. Connect your answer to your skills or experience
Explain why the product or service seems interesting to you in connection with your own experience. If you have worked on a similar product, mention it and explain how your skills could benefit the company.
Concrete example
"Being passionate about the technology sector, I have worked on similar products where user experience is paramount. I believe my expertise in UX/UI could contribute to improving the accessibility of your product."
4. Show enthusiasm
Show your enthusiasm for the product or service. Even if you have criticisms to make, it is important to remain positive and optimistic in your approach.
Tips
When talking about what you like in the product, make sure to do so with enthusiasm. This shows that you are genuinely interested.
Common mistakes to avoid
1. Not having done your research
It is important to know the company's product or service well before the interview. Failing to do so shows a lack of preparation and engagement.
2. Answering too generically
Avoid superficial answers such as "It is a good product." To score points, provide specific details and develop your answer.
3. Being too critical
Remember that the goal is to give constructive feedback, not to criticize negatively. It is better to remain respectful while suggesting improvements.
What to avoid
"I don't think this product is useful" or "There are a lot of things to be reviewed." This can be perceived as a lack of respect for the company.
Adapting your answer to the company
If the company is in the technology sector
Mention your interest in technological innovation, the ease of use of the product or service, and how it stands out from competitors.
If the company is in the consumer sector
Express what you like about the product in terms of quality, value for consumers, or social responsibility. Talk about what draws you to their mission or values.
Tips
Always connect your answer to your skills and what you can bring to the company through your understanding of its product.
Conclusion
Answering "What do you think of our product or service?" is the opportunity to show that you have done your research, that you are capable of giving constructive feedback, and that you are genuinely interested in the company. Be honest, specific, and highlight your enthusiasm. A good answer not only shows that you are well-prepared but also that you are capable of adding value to the company.
Practice now
Now that you have the keys to answering this question, practice with our analysis tool! Get personalized feedback and improve your answering technique.